SOSTAC is a marketing planning model which helps businesses plan marketing strategies or campaigns and implement them. It was first developed by PR Smith in the 1990s and later formalised in his book, Strategic Marketing Communications. SOSTAC is an extension of SWOT a...

Google Shopping is a service that allows users to search for products right in the search engine, and they will be shown ads from different retailers who have paid Google to advertise their products. Google Shopping ads will show up as thumbnail images and you can clic...

Facebook have announced a digital currency called Libra. It is to launch in 2020 and will allow billions of Facebook & Whatsapp users worldwide make financial transactions online.

What is Libra?

Bitcoin and other cryptocurrencies use an encrypted technology called “block...

I know, I know. Passwords are annoying, you always forget them, and when you remember them it’s time to change it again. Nobody likes passwords, but with the importance of cyber security, they are a fact of life. Hopefully the rise of fingerprint scanners and face scan...

In short, yes! In this blog we will explain why you should make the change, and how to switch your Instagram to a business profile (you can switch back later if you think it’s not for you).

For any business, Instagram is a good place to be putting out content and promot...

Facebook is planning to integrate Facebook Messenger, WhatsApp and its messaging service on Instagram. The move has been confirmed by Mark Zuckerberg, but it isn’t likely before 2020. The plan is for all 3 to remain as stand-alone apps, although they will be linked so...

To successfully market your brand, social media moved into being a necessity some time ago. If your brand doesn’t have a social presence you are missing out on customers who are looking a more personal connection. Your social media is a great way to get personality and...

Snapchat is set to overtake Facebook as the social media channel choice for 18-24 year olds in the UK this year. By 2019, Snapchat is forecast to have 5 million regular users 18-24 vs 4.5 million for Facebook. This is according to a new report by eMarketer and it will...

There are at least 3 times more email accounts than Facebook and Twitter combined. How’s that for a reason why you should be doing some form of email marketing? What if I said you’re 6 times more likely to get a click through from email than social media? The last, and...