There are at least 3 times more email accounts than Facebook and Twitter combined. How’s that for a reason why you should be doing some form of email marketing? What if I said you’re 6 times more likely to get a click through from email than social media? The last, and probably most important stat – email has the highest ROI when compared to paid search and social media. Obviously, you can target completely new people with paid search and social media campaigns, but email is a great way to get interested people through your conversion funnel. So now you’re convinced it’s something you should be doing for your business, how do you get started with email marketing? 1. Build your email marketin
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