Should I use Pay Per Click (PPC) Advertising?

Pay per click is a brilliant advertising medium for businesses to get your products and services out there, directly in front of users who are searching for your products and services.

Sounds great, doesn’t it? What’s the catch I hear you say? It is very expensive and if you don’t get your campaigns right, it can cost you an awful lot of money for very little return. As a PPC agency where everyone is a PPC qualified expert in Google & Bing, we know how to get this right.

There are so many things you need to be aware of to run successful pay per click (PPC) campaigns for your business. Here are a few:

  • Budgets

  • How much can I afford to pay per click?

  • What is my target ROI%?

  • Keywords and keyword types

  • Bid management strategy

  • Quality scores

  • Ad extensions

  • A/B testing and multivariate testing

  • Landing pages

  • Ad copy

Pay per click (PPC) is the main business for Google & Bing. They have been pulling back on the amount of space on the search engine results page where they show organic (free) listings for a while now. This means more people click on the adverts which gives the search engines more monetary return, and it also means more businesses will invest in pay per click (PPC) or they will not get seen on the search engine results page.

While pay per click (PPC) is brilliant when users are searching for your products or services, it isn’t worthwhile for businesses where users are not searching for it. If it is a new product or service, you may be better with a display campaign to build awareness for it.

Get in touch and we can show you how many people are searching for your products and services each month in Northern Ireland and an approximate number of clicks you could expect for a specific budget.

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