About
digital88
digital88 is a digital marketing & graphic design team of 3 based in Belfast, NI and operating worldwide. It is made up of Joanne, Clare and one furball named Tucker.
We work for a range of clients across a variety of sectors, providing digital marketing and graphic design services. Our focus is on providing a quality service for businesses to help them drive return on investment and bring their brands to life in this competitive market.
We are more cost effective than traditional agencies. Agency rates in Northern Ireland are between £200-£400 per hour. Joanne has worked in marketing for over 10 years, both client side and agency side, and has watched a lot of client work get passed to more inexperienced team members, which is then billed to the client at an exorbitant rate. Our costs are also lower because we work remotely and pass those savings on to our clients.
digital88 was founded by Joanne in 2016 because she had watched too many small businesses get priced out of the market and turn their back on digital when it could deliver so much for their business. Clare came on board through business growth, becoming our experienced design eye - creating visuals for all of our digital services as well as stand-alone web & print graphic services. She is the creative ying to Joanne’s more analytic yang.
Joanne
I graduated from Queen's University, Belfast with a First Class Honours Degree in Business & IT. In final year I was awarded the Deloitte Award for Innovation. From there I went straight into a digital marketing job in Manchester, working in Australia, Glasgow and Belfast after this.
I have now worked in marketing over 10 years and through my career I have developed many years of experience across the full digital spectrum - from paid advertising including Shopping and PPC, paid social media advertising, organic social media content and growth, SEO, mobile, video etc. I have experience across all client sectors having managed campaigns worldwide for a variety of businesses, from huge corporations to small local businesses. This includes the likes of Sainsburys, Cadburys & McDonalds, who are all doing the same digital work and campaigns that I provide for clients – just with much bigger budgets! I am fully accredited in Google Adwords, Bing Ads & Google Analytics.
I founded digital88 as it had been my dream for a few years, as I watched countless businesses receive a second rate service by agencies. It has been running since 2016 and has gone from strength to strength. We currently manage campaigns for a range of businesses across the UK & Ireland in sectors such as hospitality, finance, home & garden, law, clothing & fitness. It has been fantastic to see people respond to what we do and get success from it.
Standing out from the crowd is so important, the online space is very competitive but I strongly believe using digital and using it well would help all businesses. The added bonus is that it is fully trackable, you can see what every penny of spend gets you in return which isn’t the case with a lot of traditional media still.
Clare
I have been working at digital88 as a graphic designer since 2017, but started off my career designing on a slightly larger scale - buildings.
Through my Architectural studies I developed the skills in design, graphic communication and computer aided drawing that I still use every day. I loved the aspects of Architectural work that had me drawing, presenting & communicating ideas visually and solving design problems - but wished I could work on faster moving, smaller scale design work.
Working at digital88 allows me to work directly with clients on projects that quickly go live and help progress their business. I really enjoy working closely with small businesses & start-ups - creating logos, ads & marketing materials, social content, business cards & a whole range of other imagery to help bring their brand to life.
Tucker
As Head of Barketing, Tucker spends most of his time napping but is not above roaming the office for treats and attention.
Consistent winner of “Employee of the Month” awards.