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Announcing Collage

Digital & Social Media Services

Our digital marketing services and graphic design services are all available as stand-alone services or as a package. We tailor our services to suit each client across PPC, Paid Social Media Advertising, Social Media Content & Growth, and Email.

Read on to find out more and get in touch to see what we can do for you.

PPC Management

Pay per click advertising appears on search engine results pages depending on what the user has typed in as their search query. The ads are triggered based on keywords you bid on - if these match what a user has searched for, and the user is in the right location, and your bid amount is enough, your ad will appear. It is a great tool to use when customers are actively searching for your product or service.

Our PPC management is driven by data and detailed analysis. Its focus is on return on investment, key for any business operating today.

 

Key Benefits of PPC:

  • Appear on the first page of search engines 

  • Show your business to users in the market for your services

  • Increase clicks, awareness and traffic to your website

  • Data driven results

  • Lower the cost per acquisition of your leads

  • Test your marketing messages

  • Only pay for each click

 

PPC Services:

  • Google Ads (used to be known as Google Adwords) Management (including Google Shopping, YouTube etc)

  • Bing Ads Management

  • Display & Remarketing

  • PPC Audit of Current Activity

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Paid Social

Paid Social Media Advertising

Paid social media marketing has exploded. These platforms have grown so massively, and with this they now hold so much data about their users - which they allow you to harness to reach your ideal audience. This makes it an extremely effective marketing tool. 

 

Facebook & Instagram, X (formerly known as Twitter), TikTok etc are all potentially great drivers of sales and leads for all businesses through their ad platforms. But the danger is that these ad platforms have been set up to enable business owners to spend money quite quickly. This means that if you don’t do about proper campaign set up, audience set up etc or have clearly defined goals then it is very easy to waste a lot of money.

 

This is where our social media advertising expertise helps your business. We make sure your paid social media campaigns have the proper set up, the right advertising messages, the right advertising graphics and ensure they are hitting the right audience, at the right time to have your advertising budget return.

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Social Content

Social Media Content & Growth

Social media management for business is key, and we are now at the stage where most businesses know this. Social media builds your brand, gives you the personality to stand out, and increases your business reach.

Facebook, Instagram, TikTok, X (formerly known as Twitter), Snapchat, Pinterest, Youtube, LinkedIn - the list goes on. And it can be very daunting to manage all this in terms of time and expertise. The goal is to create engaging content that ties in with your products and services, in a tone of voice that fits with your brand. The mix of social media channels you use will depend on what your business goal is and which channels make sense.

 

You also want your followers to grow, while your posts are engaged with. Easier said than done. As part of our social media management we also take on business outreach to grow your channels further and get your content in front of more people. 

 

We provide social media content management on a month to month basis, with social media content designed to engage and get you noticed.

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Email Marketing

Email marketing is using email to promote your product or services to your customers or interested parties. It sometimes has a bad name if used incorrectly (spam emails are not something to aim for) but done well it keeps your customers informed and encourages sales extremely cost effectively compared to other media. It is also a great way to re-engage past customers or leads e.g. setting up automations so that if someone hasn’t purchased in 6 months your system will automatically send them an email encouraging them to change this.

 

Key benefits of email marketing:

  • It is extremely cost effective

  • It is fully trackable and customisable

  • It is much more likely to get seen by your customers than other mediums

  • Keep your users up to date with news and promotions

  • Can use stand-alone email services e.g. MailChimp, or functionality may already exist on your website

  • 95% of internet users use email - only 61% use social media for example.

 

Email Marketing Services:

  • Email address collection

  • Email marketing strategy

  • Email marketing campaigns

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Email Marketing
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