How much should your business be spending on marketing and digital marketing?
Google Analytics is an analytics platform provided by Google, which tracks data from visitors and traffic to your website. It is the most widely used web analytics package on the internet. When you monitor and track this data, you can analyse it and make decisions which are based on fact, that will improve your website experience for your website users. There are free, and paid versions of Google Analytics. For this blog, we are going to look at the free version – because pricing starts at £120,000 per year for the Premium paid version and we think the free version gives small businesses access to enough data and analysis capabilities without making your head spin too much! First thing first
We recently did a blog post on why the Facebook reach of your posts is declining, and why this is going to continue to decline without adding some budget. You can read this article here. However, the way to put budget behind your Facebook, is NOT by boosting your posts. Have you ever done this? If you have, you are probably throwing money away. Let us explain how. The Facebook boost button has grown in popularity since the organic (or free) posts from businesses are reaching far less people. In essence, it is an easy way to add budget to a post which can be promoted to a certain audience to get your message across. Navigate to your page, find the post you want to promote and choose boost. Yo
