SOSTAC is a marketing planning model which helps businesses plan marketing strategies or campaigns and implement them. It was first developed by PR Smith in the 1990s and later formalised in his book, Strategic Marketing Communications. SOSTAC is an extension of SWOT analysis, but it takes the process further and focuses more on implementation and communications. The SOSTAC structure is based on a clear logic, which enables better decision making and better marketing plans. SOSTAC is an acronym for PR Smith’s 6 fundamental parts of marketing: S: Situation O: Objectives S: Strategy T: Tactics A: Action C: Control Situation – Where is the business now? The key to a strong SOSTAC is an in-depth
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