October 29, 2019

SOSTAC is a marketing planning model which helps businesses plan marketing strategies or campaigns and implement them. It was first developed by PR Smith in the 1990s and later formalised in his book, Strategic Marketing Communications. SOSTAC is an extension of SWOT a...

August 7, 2019

Google Shopping is a service that allows users to search for products right in the search engine, and they will be shown ads from different retailers who have paid Google to advertise their products. Google Shopping ads will show up as thumbnail images and you can clic...

June 12, 2018

There are at least 3 times more email accounts than Facebook and Twitter combined. How’s that for a reason why you should be doing some form of email marketing? What if I said you’re 6 times more likely to get a click through from email than social media? The last, and...

May 14, 2018

Ok, it’s probably not something you want to be delving into, or sorting out, but GDPR is coming, so you need to make sure you and your business are on board. GDPR stands for the General Data Protection Regulation, and it will come into play from May 25th. It will compl...

February 9, 2018

I wrote a blog last year on the 5 digital trends to be aware of coming into 2017, so this can now be described as tradition, right? A lot of digital marketers and companies write these every year, and while I am all for standing out from the crowd, trends are very impo...

December 18, 2017

It looks as if WhatsApp is on the verge of launching a brand-new app – WhatsApp for Business. A keen-eyed Twitter user spotted a new FAQ page on its site, revealing details on WhatsApp Business accounts. Included in the FAQs are tips on how to differentiate between ver...

April 5, 2017

Pay per click is a brilliant tool for your business, if it is well managed. If you can get you product or service in front of a customer when they are searching for it, then your chances of getting that sale increase dramatically.

We are going to show you in this blog p...

March 22, 2017

How much should your business be spending on marketing and digital marketing?

March 15, 2017

Google Analytics is an analytics platform provided by Google, which tracks data from visitors and traffic to your website. It is the most widely used web analytics package on the internet. When you monitor and track this data, you can analyse it and make decisions whic...

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